Over nearly two decades in media and marketing, I’ve written and produced thousands of pieces of content across broadcast, digital, social, and live platforms. From commercial copy and promotional campaigns to long-form storytelling and localized editorial content, my work has consistently focused on creating authentic audience connection.
While working in Idaho radio markets, I developed high-performing localized content strategies centered around community identity, lifestyle, entertainment, and regional culture. By creating content that felt relatable, timely, and emotionally relevant, the platforms generated millions of annual page views and built strong audience engagement across multiple demographics.
My writing experience spans: brand storytelling, campaign messaging, commercial copywriting, digital editorial content, audience engagement content, live event promotion, social storytelling, and community-driven narratives. I’m especially passionate about storytelling that blends cultural relevance, emotional resonance, and strategic brand voice.
Boise is Home to one of the Most Haunted Places in America. Stories about the Old Penitentiary have surrounded Idaho for decades and decades and decades. I was afforded the opportunity to take a behind the scenes tour.
Evel is a legend. He was best known for his motorcycle stunts that occurred between 1965 and 1980. He earned the Guinness Book of Records title of most broken bones in a lifetime. Did you know that his most daring and final jump was across Idaho's Snake River Canyon. This stunt took place on September 8th, 1974.
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