I build emotionally connected communities around brands through storytelling, culture, audience insight, and integrated engagement.
I’m a storyteller, marketer, and brand builder passionate about creating meaningful audience connection through culture, creativity, and emotionally resonant storytelling. For nearly 20 years, I worked in broadcast media across multiple states, formats, and audience demographics— developing a deep understanding of how brands build loyalty, relevance, and community across platforms.
My career has spanned live broadcasting, content creation, brand management, campaign development, experiential marketing, and community engagement. Along the way, I’ve collaborated with businesses, nonprofits, sponsors, artists, and media partners to create campaigns and narratives that connect authentically with audiences while driving measurable impact. *Many of my broadcast, writing, and media
Working in highly competitive media environments sharpened my ability to:
- understand audience psychology
- adapt messaging across demographics
- build culturally relevant campaigns
- create emotionally engaging brand experiences
- develop integrated storytelling across digital, broadcast, social, and live platforms
Originally from Arizona, my path led me to Alaska, Idaho and California before settling in the beautiful Pacific Northwest again — experiences that shaped both my resilience and creative perspective. Living in dramatically different environments taught me how deeply identity, lifestyle, and community influence the way people connect with stories and brands.
Outside of work, I’m inspired by the outdoors, movement, and creative problem-solving. One of my favorite traditions was paddleboarding my son across the Willamette River to preschool — something that reflected the same curiosity, adaptability, and out-of-the-box thinking I naturally bring into my work.
Today, I focus on branding, storytelling, business development, and integrated marketing strategy — helping brands build stronger emotional connection and cultural relevance through thoughtful, human-centered marketing.